Some may believe that personal circumstances are a great fallback in the B2B (business-to-business) world. Unfortunately, in this day and age there’s no excuse nor exception. From what I know (please correct me if I’m incorrect) verbal agreements are still valid and used in present day.

No this blog isn’t in relation to cupcakes, cakes, or catering but it’s frustrating empathizing with other small businesses who have ‘personal circumstances’ thrown in as an ‘out’ by the bigger conglomerates. No matter what size company you have assumptions are what leads to grief, professionalism is paramount. Ask questions, get answers, don’t assume, and provide clarity.

My empathetic 2c worth…



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